Paid from growth
You pay what it costs. We share the growth.
No agency fee. You cover the running cost, and we take a share of the new business above a starting point agreed from your own books. No growth, no share.
Illustration of the service, not client data
The starting point
Only what rises above the line is shared.
The starting point and what counts as growth are agreed from your own books, before any work starts.
- Above the line
- The new business. The only part we take a share of.
- The line
- Your starting point: the same months last year, from your own books, signed before work starts.
- Below the line
- What you would have had anyway. It is never shared.
No growth, no share.
The model
The offer in three parts.
- You hand over
- The website, social media, search, ads and every incoming enquiry. You keep ownership of all of it.
- You pay
- Only what it costs to build and run: a small setup cost, then the AI, the tools, the hosting and a monthly ad budget.
- We share
- A share of the new business above an agreed starting point. No growth, no share.
What it costs
Three amounts, agreed before work starts.
- 01
Setup
A small one-off cost to get started.
[TO CONFIRM: setup cost]
- 02
Running cost
The AI, the tools, the hosting and a monthly ad budget, paid each month.
[TO CONFIRM: monthly running cost and ad budget]
- 03
Share of growth
A share of the new business above the starting point, with a cap and a floor.
[TO CONFIRM: share percentage, cap and floor]
Measuring growth
Your own books, month against month.
Starting point. Revenue for the same months last year, from your own books, signed before work starts.
Headline. Total revenue each month against the same month a year earlier. It is the only measure that includes walk-ins.
Cross-check. The business that leaves a trace: tracked bookings, tagged links, enquiries on WhatsApp.
Written adjustments. Price changes, more seats or rooms, closures and one-off events.
A cap and a floor on the share, so one unusual month does not decide the bill.
Why not the ad platforms’ numbers?
Published studies found that the platforms’ own figures differ from the real effect of the ads, so they are not the basis for the share.
Why like with like
The season moves revenue more than marketing does.
3.4×
Hotel nights in Málaga province in August 2025, against January.
INE hotel occupancy survey, 2025
65.5%
of the year’s hotel stays in Málaga province fall between May and October.
INE hotel occupancy survey, 2025 (calculated)
Why aiauda
Done for you, and paid from growth.
On price alone, the AI tools you run yourself win. What we offer is the result: we do the work, and you pay from what it brings.
| AI tools | An agency | aiauda | |
|---|---|---|---|
| Who does the work | You do | The agency’s people | AI agents, with your approval |
| What you pay | A fixed monthly fee | A fixed monthly fee | The running cost, then a share of growth |
| If nothing grows | You still pay | You still pay | No share, and we leave after six months |
Said honestly
Others also run marketing with AI, and others are paid on results. What we found nobody publishing is the combination: a fee that only covers cost, a fixed period to prove it with a walk-away, and a share of growth agreed from your own books.
Why it works now
An agency can’t be paid this way. AI changes the cost.
The cost is the difference
A traditional agency cannot work for a share of growth: its cost is people, and people have to be paid every month whatever the result. Because the work is done by AI agents, the cost is low enough to be paid back from growth.
Questions
Questions about paying from growth.
Is the share taken on all of my revenue?
No. The share is taken only on the new business above the starting point, which is agreed from your own books before work starts. Revenue you would have had anyway, measured as the same months last year, is not shared. If there is no growth, there is no share.
What if I raise prices, add rooms or close for a month?
Changes like these are written into the agreement as adjustments before work starts: price changes, more seats or rooms, closures and one-off events. There is also a cap and a floor on the share, so a single unusual month does not decide the bill.
Who checks the revenue figures?
One named source for your revenue, such as your till, booking system or accounts, is agreed at the start, together with our right to see it. Both sides then see the same numbers in the monthly report. A business that does not want to share its figures is not a fit.
Do I pay for the ads?
Yes. The monthly ad budget for Facebook and Instagram is part of the running cost you pay. It is agreed in advance, the ads specialist never spends above the agreed amount, and your ad account and payment method stay in your name.
See where your growth is stuck
The stall check is free, and it is where the starting point is agreed.