Hotels and holiday rentals
Hotel marketing judged on direct bookings.
AI agents run your website, search, content and guest messages, in your guests’ languages. After six months the proof is in your booking system: direct bookings and the commission saved.
Illustration of the service, not client data
The market
Most of your guests come from abroad.
66.1%
of hotel guests in Málaga province in 2025 lived abroad.
INE hotel occupancy survey, 2025 (calculated)
34.3%
of hotel nights in Spain were sold direct in 2023, down from 41.4% a year earlier.
HOTREC, reported by Hosteltur
2nd
The hotel’s own website was the second channel by revenue in Spain in 2025, after Booking.com.
SiteMinder, reported by Hosteltur
3.4×
Hotel nights in Málaga province in August 2025, against January.
INE hotel occupancy survey, 2025
What we do
Everything that brings a guest to book direct.
A website that takes bookings
Kept fresh and fast, in your guests’ languages, with the booking engine tracked so every direct booking is counted.
Found on Google and in AI answers
Your Business Profile, map listing and booking link kept complete and correct, and your presence in AI assistants tracked.
Every enquiry answered
Messages answered within minutes, day and night, in the guest’s language, with the important ones handed to you.
Reviews asked for and answered
Every guest is asked for a review, with no filtering and no rewards, and each review gets a drafted reply.
Proof
What six months can show.
- Proof within six months
- Yes
- Judged on
- Direct bookings, and the commission saved.
- Measured from
- Your booking system or channel manager: room nights, average daily rate and revenue by channel, against the same months of previous years.
Said honestly
Season, events and your own rate changes move results as much as marketing does, and a guest who finds you on a booking site may still book direct. That is why each month is compared with the same month a year earlier, with adjustments agreed in writing.
Questions
Questions hotels ask.
Do you replace Booking.com and the other booking sites?
No. Booking sites stay part of your mix. Our work is aimed at the direct channel: your own website, your Business Profile and the guests who message you. Growth is judged on the shift towards direct bookings and the commission that saves, not only on total revenue.
How do you handle the season?
Each month is compared with the same month a year earlier, never summer with winter. In Málaga province, hotel nights in August 2025 were 3.4 times those of January, so like has to be compared with like. Price changes, extra rooms and closures are adjusted for in writing.
Which languages do you answer guests in?
Your customers write in Spanish, English, Scandinavian languages, Dutch and German, and the agents answer in all of them. On the Costa del Sol that matters: in 2025, 66.1% of hotel guests in Málaga province lived abroad, and they accounted for 76.5% of hotel nights.
See where your direct bookings are stuck
The stall check is free, concrete and quick.